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Zính band Branding - PR/Media campaign

ZinhBand is a Vietnamese music band in Vancouver needs help for creating and populating social media for improving brand awareness and increasing engagement with audiences.

Zinhband is a Vietnamese music band playing music with their hearts while spreading that love among Vancouver ‘ s Vietnamese community. Zinhband consists of 8 members: Linh (Leader, Drum), Minh (Violin), Sơn (Piano), Đức Anh (Rap), Linh (Vocal), Thái (Vocal), Thế (Guitar), and Quốc (Guitar).

 

Indie (known as non-mainstream music), the band’ s genre, is a music type that reaches audiences for the inner peace. Different from Rock, RnB or Jazz, Indie (original from independent), created by freelance artists and does not follow any formulation. Each song is a story told by an artist.

 

Indie shapes Zinhband’ s personality, with themes (vintage and cozy) that help the band stands out in the –Vietnamese-Vancouver music scene. With Jam sessions, and by joining in with Vietnamese community ’ s events, Zinhband is gaining fans.

 

Zinhband uses their music to connect students and young adults. Vietnamese traditions, culture, celebrations are linked with the band’ s brand reminding Vietnamese people in Vancouver of home

 

Zinhband usually plays at Vancouver ’ s Vietnamese community events. But the leader ’ s studio is a place that band practices, records music and posts it on social media page.

 Social media plan (.pdf)

Campaign report (.pdf)

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